The campaign was so successful that it prompted other brands to try and go the same direction. The campaign helped widen the narrow definition of beauty and helped people get involved with making women feel empowered about their looks. They found out that only a few percentage of women interviewed considered themselves beautiful which marked the start of their campaign.
Prior to Dove’s most successful marketing campaign, they were being overshadowed by numerous brands on a saturated market. They used the “think small” slogan to attract readers and then once they were hooked, they reeled them in with the benefits of the Volkswagen. Volkswagen went the total opposite direction which turned out to be a great move, as it forced to reconsider car norms. Prior to their 1959 campaign, cars were thought of as big statements in terms of power and fashion. The Volkswagen Think Small campaign is considered the greatest print campaign of all time and one of the most successful campaigns before the popularity of television. The campaign helped the Mac’s sales and helped Apple fight against one of their biggest competitors in Microsoft.
#ICONICAL MARKETING PC#
PC which ended up in a clever campaign that gave all the benefits of the Mac without being overt about it. The premise of the campaign was to debate on the Mac vs. While Apple has had a lot of successful campaigns, the Get a Mac campaign is responsible for more than 40% market share growth in just the first year after the campaign. And what solution its product provided? By hitting on that core issue in all of your marketing messaging, you’ll connect with consumers on an emotional level that is hard to ignore. Nike asked itself what problem it was solving for Its customers. It’s a slogan we can all relate to: the drive to push ourselves beyond our limits. Don’t want to walk up four flights of stairs? Just Do It. Don’t want to run five miles? Just Do It. “Just Do It.” was short and sweet, yet encapsulated everything people felt when they were exercising. In 1988, Nike sales were at $800 million by 1998, sales exceeded $9.2 billion. See if you agree with this list of top campaigns, and if you can pick up some inspiration for your next campaign! As one observer noted, the top campaigns of this era include: “air polluters, nutrition-less sugar water, a reviled carcinogen, two companies infamous for the use of virtual slave labor, one purveyor of savory cardiovascular time bombs, two booze peddlers, and one cosmetic product preying on the vanity of women.” This is not to say that these campaigns advanced totally edifying products or causes. We’ve searched for opinions on the very best campaigns, and compiled this list of the top 15 iconic marketing and advertising campaigns in history (or at least since the advent of broadcast media). Of course, while advertising can change perceptions, the products or programs have to deliver on the promises, or the successes will be short lived. Over the years, there have been some marketing and advertising campaigns that have done that job more convincingly and memorably than anyone else. The Top 15 Iconic Marketing Campaigns in HistoryĮvery day, companies and causes of all types and sizes try to get your attention and to persuade you to buy their products, embrace a category, shift your impression of their company, support their cause, or vote for their candidate.
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